The use of soft and soothing photography and titles visually engage with the user, setting the mood that is expected when the user arrives for their treatment. Working seamlessly across all devices, this same message of relaxation is conveyed no matter what device they are using.
Adding more weight to the message of this site is the use of the soft colours and font choice. Call to action sections that are not to imposing, are used to encourage contact by phone or by form.
Check out the site here: caledoniantherapies.net