The logo had to represent a new ‘same day’ uk wide express delivery service from their base in the Highlands. The brand identity of the business needed to incorporate the sense of speed, fast service with red and orange being the prominent colours.
The Hot Shots logo was created with the goal of a ‘burning hot’ effect, streaking across with a custom styled type face, to embolden the word ‘Hot Shots’. A second image was used to create a descriptive sub logo to represent speed, super fast delivery and various destinations and the services they cover.
The image of a burning wheel was an ideal choice for getting the message across to their target audience. These two main branded elements fitted perfectly in creating the promotional flyer. The overall design enabled them to engage existing and new businesses throughout their target area with a very striking clear identity and purpose, which this carefully marketed and creative flyer gave them.